Senior Manager [Digital Marketing]

Follow us@ngobox

About the Organization

Founded by two Scotsmen, Stephen George Balmer and Alexander Lawrie, in Kolkata, Balmer Lawrie & Co. Ltd. started its corporate journey as a Partnership Firm on 1st February 1867. Traversing the 158 years gone by, today Balmer Lawrie is a Miniratna - I Public Sector Enterprise under the Ministry of Petroleum and Natural Gas, Govt. of India, with a turnover of Rs. 2404 crores and a profit of Rs. 203.47 crores.

Job Description

• Design and lead the digital marketing strategy covering holidays, MICE, and corporate travel.
• Plan and execute high-performing paid media campaigns across digital platforms.
• Manage Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) initiatives to enhance organic visibility and drive qualified traffic to Company portals.
• Build and execute a robust social media strategy to grow brand engagement and reach.
• Coordinate with UI/UX and web development teams to optimize the Business website for user experience and conversions.
• Drive content marketing across blogs, itineraries, newsletters, and social platforms aligned with brand voice and SEO.
• Monitor, analyze, and report on campaign performance metrics.
• Support online booking platform initiatives with targeted digital promotions and product merchandising.
• Manage digital marketing agencies, freelancers, and content creators to ensure output quality and consistency.
• Own the digital marketing budget, optimizing spends and tracking ROI across all digital channels.
• Oversee online brand reputation, including monitoring and responding to reviews on key platforms.
• Conduct market and competitor analysis to identify trends, insights, and new digital opportunities.
• Introduce and test innovative digital tools, technologies, and campaign formats for continuous improvement.
• Collaborate with cross-functional internal teams to achieve digital marketing targets.
• Any other task as may be assigned from time to time.

Education Qualification/Required Skills & Experience

• Full Time Engineering Graduate (any specialisation)

                                        OR

• 2 years’ MBA or Post Graduate Degree / Diploma# in Management

                                           OR

• Post Graduate Degree with Specialisation in Media Science / Mass Communication / Multimedia / Digital Marketing / Media Studies

Please register yourself using the link https://careers.balmerlawrie.com/sap/bc/webdynpro/sap/hrrcf_a_candidate_registration?sap-client=100#

Online submission of application is permitted on the website https://www.balmerlawrie.com/careers/current-openings between 1000 hours on 15.07.2025 till 2359 hours on 08.08.2025.

For more information please check the Link

Join us for the 12th Edition of India CSR & ESG Summit 2025 | Register Now

 

Tags Jobs in West Bengal Jobs in Kolkata Jobs in Digital